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The Language of Content Strategy, by Scott Abel Rahel Anne Bailie
Free Download The Language of Content Strategy, by Scott Abel Rahel Anne Bailie
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Product details
Paperback: 138 pages
Publisher: XML Press (February 26, 2014)
Language: English
ISBN-10: 1937434346
ISBN-13: 978-1937434342
Product Dimensions:
5.5 x 0.3 x 8.5 inches
Shipping Weight: 6.6 ounces (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
17 customer reviews
Amazon Best Sellers Rank:
#1,206,851 in Books (See Top 100 in Books)
Basically summary of content strategy. You can find the info on many wikipages.
These terms are important to my professional education. The format is perfect. The fact that 52 leaders in my field contributed makes this a must-have for technical communicators. Great job Scott & Rahel. Thanks!
An excellent resource. To understand a new concept, first define the terms. How ideal to do just that along with making the acquaintance of many of the key pioneers in this new content strategy space.
Nice summary of content strategy elements
A shared terminology is absolutely the basis on which a profession grows, and this book paves the way for ours to become even more recognised and valued. I look forward to the day when we all freely use the words in this book - without having to explain them!I feel like this book was written just for me. It will rarely leave my side. The fact that I recognise so many of the contributors gives it additional credibility. Thank you Scott Abel, Rahel Anne Bailie and all contributors.Oh, and I might even have a couple of words to propose for the next edition!
It was more than ok, and I liked it.The title is clear about what this book is about: the language of content strategy. I appreciated the lexicon, and it made me wish this were part of a series, similar to A Very Short Introduction books. The Language of UX. The Language of IA.I find that lexicons do more than define terms for us. In general, these collections function as overviews of a discipline. They explicitly state what matters to the discipline, and they also imply what matters to the discipline simply by the topics included and how those topics are defined. (Lexicons can also shed light on the discipline's history and can be fun for amateur etymologists.)This book is a comprehensive overview of content strategy. As someone who has practiced some content strategy, I liked seeing where that work is situated. I liked that my work was defined by industry-standard terminology, and I found an appropriate way to talk about what I most like about content strategy - inventories, analysis, semantics, and taxonomies, and the editorial side rather than technical side (instead of "liking words and not code"). After reading this book, readers can be confident that they share a common language with practitioners, so hesitate to engage no more.This lexicon lets you know what's important. Behind the scenes: repeatable, reusable, automated, and structured. For the consumer: personalized in every way - accessible, adaptive, translated, and localized as well as appropriate for grade level, device, location, and situation. "The right content, to the right audience, anytime, anywhere, on any device." (Abel)Consider these words: architecture, engineering, matrix, model, optimization, and system. And these: analysis, audit, inventory, lifecycle, management, quality assurance, scorecard, and strategy. They're not necessarily the words you associate with content, but they are the language of content strategy.Other things I liked:-- I was able to construct workflows from the entries, such as: content brief -> requirements matrix -> content inventory -> content audit -> content analysis -> content matrix-- Topic structure and layout design. The topics answer (formatted as headings): What is it? Why is it important? Why does a content strategist need to know this? The layout ensures that the start of the topic is a verso and the completion of the topic is a recto, so the topic is uninterrupted by page turning.-- Colophon (too long to quote). The creation of the book mimics the best practices outlined in the lexicon.Some things I wasn't crazy about:-- I wonder whether the layout was a self-imposed constraint on the presentation of information. In a book about content best practices, why are you describing a visual to me instead of showing an image? In other topics, I would have benefited from a visual example. If the layout is a concern, images could be part of an appendix, although that's not ideal. If the genre of lexicon is a concern, remember that dictionaries have pictures.-- Some topics were too vague. It's as if you need to know the topic to understand its definition, but if you know it, you don't need the definition.-- Where topics are similar, it would have been nice to know how they differ or how they relate to each other, for example, structured content and modular content. Maybe it's obvious to people already working with structured and modular content. (It could be compared to synonyms in a dictionary.) Sometimes these relationships were defined, which is why I was able to create workflow diagrams.-- The book includes 52 topics written by 52 content strategists, which makes me wonder if 52 is a marketing gimmick for the website or if it's a coincidence that the important content strategy terms are exactly 52 in number. (And I know you have to stop somewhere.)-- Perhaps out of scope (encyclopedia instead of dictionary), but metrics were mentioned several times. Perhaps one sample metric could have been included to better understand how the topic subject can be measured.-- Some topics repeated the "what is it text" in the "why you need to know" text. And "why it's important" is really "why you need to know" - because it's important.-- Some topics were too general and would have been enriched by examples.-- Some topics didn't answer the heading questions appropriately.The best topics explain how the deliverable/technology/analysis is used, what it captures, the results/benefits of using it, and some of the gaps created by not using it.-- Sarah Beckley's "Content Matrix," Laura Creekmore's "Metadata," Don Day's "Structured Content," Leigh White's "Single Sourcing," and Claudia Wunder's "Information Architecture" are overall good examples.-- Robert Glushko's "Document Engineering" uses an effective, real-world example of taxes to illustrate the difference between narrative and transactional types.-- Char James-Tanny's "Accessibility" and Lisa L. Trager's "Search Engine Optimization" provide comprehensive lists of best practices.-- Sarah O'Keefe's "XML" highlights several benefits and offers an applied example.-- Bill Swallow's "Globalization" offers advice: "it is best to work backwards."-- Lori Thicke's "Translation" includes data to support a business case for translation.-- Sharon Burton's "Folksonomy" and Kathy Wagner's "Content Scorecard" include how-to information. Burton also uses a good Amazon example to illustrate her topic.This list is by no means exhaustive, and I use it only to illustrate some of the nice touches of particular topics.
I think why this book is important is that it shores up a set of working definitions for terms used about content and content strategy and does so in a concise, easy to digest manner. Many different areas of content strategy are examined including deliverables such as content inventory, content brief, content matrix, etc. to concepts such as localization and personalization to various other topics such as terminology management and intelligent content. For full disclosure, I contributed to this effort with personalization as my term, but regardless, I feel this book provides a framework that is quite valuable and useful for new practitioners, anyone with an interest in content and to various lines of business in organizations such as tech and marketing departments. I also like the fact that each definition provides information on why the term or concept is relevant and important. 52 experts, 52 terms is the perfect approach. I would not have expected anything less from editors Rahel Anne Bailie (co-author of: Content Strategy: Connecting the dots between business, brand, and benefits...which is also co-authored by Noz Urbina) and Scott Abel aka "The Content Wrangler."
It's not always easy to get the right content for your website, blog, and such so this book helps you perfect that strategy and make it easy for you to get started. As the author of Email Writing Secrets - Win at Work with Powerful, Effective, and Concise Emails, I can say this book also helped me when I was trying to set up my website and trying to define what strategy works and what doesn't.This book is full of solid examples and showcase pieces of information that would help you get far. Highly recommended!
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